About us

Unmai is a curated online store offering hidden food treasures from all over Japan — unique, high-quality local specialties you won't find in typical stores. The site launched in Spring 2025.

The name Unmai  (pronounced [ oon・my ]) comes from a Japanese dialect word that means “Delicious!”

The exceptional flavors created through the careful craftsmanship of Japanese artisans leave a lasting impression on the heart.
It's too good to be enjoyed only in limited regions. We want more people to discover it. That desire is what drives us.

We carefully select and introduce truly delicious products from all over Japan — items even many people living in Japan may not know about — that offer real value, traceable producers, and guaranteed safety and quality.

From here, we share “what’s authentic thing” with people around the world.
If we can make you say “Unmai!”—that’s our greatest reward.