Hōjicha – Richly Nuanced Roasted Kuki Sencha with Natural Sweetness by TEA FACTORY GEN 1.7 oz/50g

Ultimate Everyday Tea: TEA FACTORY GEN is both a tea producer and the operator of the tea stand Gen Yamate. They not only serve tea grown in their own fields but also carefully select and offer teas cultivated by dedicated farmers across Japan, driven by their desire to bring tea closer to everyday life. A tea that never grows tiresome, even when enjoyed daily—one that gently soothes the heart. At times, it may surprise, delight, or bring new awareness. It’s a special kind of tea that quietly enhances everyday moments.

Original Blended Hōjicha: This hōjicha is made from a blend of kukisencha (stem green tea) grown without pesticides or chemical fertilizers. They roast it carefully in small batches using their in-house tea roaster. Stems naturally carry nutrients, which gives them a gentle sweetness. Even after roasting, that sweetness remains—giving the tea a flavor unique to stems. It features a bold, freshly roasted aroma balanced by a soft, mellow sweetness—a richly nuanced hōjicha that is both comforting and expressive.